Social media as a talent magnet

Social media isn’t just for branding. It’s one of the most effective, measurable and cost-efficient ways to attract the right talent, when used strategically. Yet too often, employer content is handed off to marketing without a clear link to talent acquisition or a broader people strategy.This is a missed opportunity. When social media is used as a deliberate part of your people & culture work, it can boost visibility, increase candidate quality and enhance your employer brand, without inflating your budget.

Talent attraction is communication – not just HR

Today’s candidates research your company long before they consider applying. That means your culture, values and employee experience need to be visible on LinkedIn, Instagram, and even TikTok. A strong social media strategy engages both passive and active talent with authentic, relevant and well-targeted content.But it takes more than pretty posts or a polished video. It requires a strategy that connects people & culture with communications, using data and insights to guide both organic and paid content.

What’s the ROI?

Companies that use social media strategically as part of their talent attraction efforts experience:

• 2–3x more qualified candidates 

• Lower cost-per-hire and faster time-to-fill 

• Higher engagement on employer-related content 

• Increased employee pride and advocacy 

According to LinkedIn, employee-shared content is up to 8x more engaging than corporate posts. That makes it critical to involve leaders and employees, and to make it easy for them to participate.

How Escabe helps

At Escabe, we design social media strategies that work – both as standalone efforts and as part of your broader employer branding and people & culture roadmap. We help you:

• Audit your current presence and potential 

• Develop creative content rooted in culture and people 

• Activate employee and leadership voices 

• Run measurable campaigns that support recruitment and reputation 

We don’t see social media as a campaign. We see it as an ongoing conversation with future colleagues.

Visibility is the first step toward attraction

If you want to attract the right people, you need more than a job post and a careers page. You need visibility, relevance and connection, where talent already is.

Let Escabe help you use social media as a powerful part of your people & culture strategy – with real results, short and long term.

See how we can support you and your business here.