Employer branding that works – inside and out

In today’s competitive job market, your employer brand is only as strong as your ability to make it felt. Vision statements and value sets are not enough if they’re not experienced by real people – every day. That’s where a strategic employer branding campaign makes the difference.

The goal? To activate your employee value proposition (EVP) in a way that resonates with both potential candidates and current employees. When done right, these campaigns aren’t just marketing – they’re culture made visible.

Employer branding that connects – not just converts

The best employer branding campaigns do more than generate applications. They connect on an emotional level. They showcase your authentic culture, elevate your people, and communicate what it truly means to be part of your company.

Whether you're trying to attract top talent, improve engagement, or support internal transformation, a clear and consistent employer brand helps align people with purpose – and gives them a reason to believe.

From EVP to execution: How Escabe helps

At Escabe, we don’t do slogans – we do strategy. Our process begins by understanding your culture, challenges and ambitions. Then we turn that insight into creative campaigns that reflect who you are and what you stand for.

We work across formats and touchpoints, including:

• Video series showcasing life at your company

• Social media storytelling that puts people front and center

• EVP-aligned job ad revamps that stand out in the market

• Interactive digital activations that build awareness and engagement

• Integrated campaigns across internal and external channels

  
  

The result? Campaigns that don’t just look good – but feel true, and deliver on your strategic employer goals.

Real results: What employer branding delivers

Employer branding is more than visibility. It drives business impact:

• Companies with a strong employer brand see 50% more qualified candidates and 2x faster time-to-fill (LinkedIn)

• Employee-generated content is up to 3x more trusted than official corporate messaging (Edelman)

• A strong EVP reduces turnover and increases employee engagement and internal referrals

  
  

In short: when your employer brand strategy is clear, consistent and visible, it becomes a powerful driver of both attraction and retention.

Let’s build campaigns that attract, align and inspire

At Escabe, we help organisations bring their employer brand to life through campaigns that are authentic, strategic and human. Whether you’re launching a new EVP or refreshing your talent strategy, we can help you build campaigns that truly connect – inside and out.

We help you go beyond visibility – to create campaigns that align, inspire and connect.

See how we can support you and your business here.