Retain, Attract, Scale – with Employee Value Proposition

Startups and scaleups don’t just scale teams – they scale complexity. Roles shift. Expectations grow. Culture stretches. And without a strong centre, it risks slipping.That’s where a clear, strategic Employee Value Proposition (EVP) becomes essential. Not as HR decoration, but as a real driver of focus, identity and cohesion.

At Escabe, we combine strategy, communication and design to help growth companies build EVP as part of their core people and culture strategy. We make culture tangible – and scalable.

What is an EVP – and why should you care?

An EVP is your answer to the question every candidate and employee is asking:“Why should I work here – and why should I stay?”It’s not about free snacks. It’s about clarity, purpose, growth and connection.Done right, an EVP isn’t a static message. It becomes a living compass – guiding how you hire, onboard, lead and collaborate. It helps your company stay aligned, even as it expands across new roles, markets and cultures.

EVP is good for people – and good for business

A strong EVP strengthens your culture and your numbers.According to Gallup, companies with highly engaged employees experience:

- Up to 50% lower recruitment costs

- 28% fewer employees voluntarily leaving the companyThat’s not fluff – that’s impact.

A well-crafted EVP helps you attract top talent, build trust and reduce turnover. It’s a foundational part of your recruitment and retention strategy.

EVP keeps growth from becoming burnout

High-growth environments are exciting – but also exhausting. People are hired quickly, roles evolve daily, and direction can get blurry.A strong EVP acts as a stabilising framework. It sets shared expectations, anchors values and keeps your people connected – especially when everything else is in flux.

A scalable culture needs a shared foundation

Many startups now grow as distributed and international teams. But global collaboration doesn’t happen automatically. It requires a shared cultural narrative – something that transcends job titles and time zones.A well-developed EVP builds bridges between people, functions and geographies. At Escabe, we bring EVP to life through brand storytelling, experience design and activation across every relevant touchpoint – from onboarding to employer branding campaigns.

How Escabe builds EVP that works in the real world

We don’t just write EVP statements – we embed them.In the systems, the words, the culture.Here’s how we help:- We explore your current culture, challenges and vision- We craft a meaningful, honest and distinctive employer promise- We activate EVP through touchpoints like onboarding, job ads, internal communication and leadership messaging- We design experiences that connect people to your purpose and strengthen your people and culture platformThis is not employer branding for show. This is EVP as a tool for real growth and retention.

Make people and culture your advantage

If you're scaling fast, your culture can either evolve with you – or get left behind.A strong EVP helps you focus, engage and align your people with your purpose.Let’s build a promise they can feel – and believe in. See how we can support you and your business here.